“The first rule of any technology used in business is that automation applied to an efficient operation will magnify the efficiency. The second is the automation applied to an inefficient operation will magnify the inefficiency.” ~Bill Gates
The key to a successful business in this century is the inclusion of automation tools. Utilizing processes that can maximize time and resources more effectively and efficiently can catapult any business to the next level rapidly. With the vast changes in technology, it is critical for business owners to automate and use various tools to leverage their business’ overall productivity.
Automation not only saves time and resources but also minimizes cost - click here to tweet. Creating a systemized approach to handling your business matters will improve productivity and increase accuracy. Here are five powerful ways to automate your business:
Automate your contacts and customers – automating your processes when interacting with your contacts and customers is essential. You can do so by utilizing software packages with a Customer Relationship Management (CRM) that will automatically manage your contact/customer related matters such as decreasing chances of human error, storing their information, managing sales processes, managing workflows, etc… Some common CRM tools include: Green Rope, Zoho, Insightly, Salesforce
Automate your marketing – if you want to create efficiencies, scalability or generate additional revenue streams, marketing automation is for you. Putting effective systems in place for marketing can increase your business’ overall productivity and visibility. When considering marketing automation there are powerful digital marketing platforms that can maintain resilient email deliverability rates, get the right message to the right contacts in a timely fashion, implement automated email campaigns and much more. Commonly used marketing automation tools include: Green Rope, Infusionsoft, Get Response, Constant Contact, or Hubspot
Automate your social media – automating your social media leverages your presence everywhere. It enables you to consolidate and streamline multiple social profiles, control how often your posts are sent out and schedule regular postings automatically. The social media automation tool saves business owners thousands of dollars in advertising and marketing. Hootsuite is popular software used for social media marketing. Also consider the following tools: Green Rope, Aweber, Eloqua
Automate your scheduling – incorporating scheduling automation tools in your business eliminates the uncertainties of missing appointments and having to play tag with someone to get an appointment. The best solution to managing scheduling mishaps is to automate your calendar scheduling. This enables people to see when you are or are not available. Popular scheduling software includes: ScheduleOnce, Simply Book.me, Acuity, TimeTrade
Automate your e-commerce – businesses that require shopping cart tools or accept payments for products or services should consider automating. Here is a great opportunity to get paid while you sleep. It is essential to generate revenue in order for your business grow; therefore, limiting the inability to receive payment can remove the barriers prohibiting progress with receiving payment. Depending on what software you utilize you can integrate your shopping carts tools with other platforms. Shopping Cart Tools include: Shopify; Big Commerce; 1shoppingcart.
Utilizing automation tools are essential to improving the effectiveness and efficiency of your business - click here to tweet. The purpose automating your business is to provide you with more time, more resources, reduce cost, and increase revenue. Evaluate what your business automation needs are and go automate!
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