When you have the likeability factor, you’ll find it easier to influence people. The question is, how does likeability impact your ability to connect with and influence your clients and/or the people you want to work with, partner with, or serve?
The more likeable your brand is, the more persuasive your marketing will be. According to the founder of the persuasive marketing theory, Dr, Robert Cialdini, we like people who are similar to us, cooperate, or compliment us. So, if your brand can prove to be relatable and provide a positive experience, it’s going to become more likeable to your potential and current clients.
When you become more likeable, you’ll find clients start coming to you, rather than you having to seek them out. They’ll trust you and as a result, be potentially more loyal to you and your brand. So how can you increase your likeability factor?
How Can You Make Your Brand More Likeable?
There are a number of ways you can do it, including:
Remembering the human touch
Providing excellent customer service
Take ownership when you’ve made a mistake
Encouraging reviews
Proving to be helpful
Being genuine and authentic
It’s important not to let go of the human touch in business. It’s easy to focus too much on statistics, facts and figures. However, what clients and customers really want is a brand that gets them, that can relate to what they are going through, what they feel, and who can speak to them on their level. They want that human touch and when they find it in a business, they tend to remain loyal.
I’m sure I don’t need to tell you that your brand will find it hard to achieve more likeability if it doesn’t offer good customer service or yet a great customer experience. So, focus on providing an excellent service and experience to your clients. This can include making sure your website is easy to use, that there are multiple ways for clients and customers to connect with you, and that any questions and complaints are answered quickly. Have a vested interest in really wanting to see your clients and customers win and that will have them seeing you and your business in a whole different light.
Don’t be afraid to admit mistakes. Brands become much more likeable if they admit to mistakes too. So, if a customer does have a problem, admit your mistake and then work hard to rectify it. Take ownership of your s#$&!
Share your social proof. Encouraging customer reviews can also ramp up your likeability factor. The more positive reviews your brand has, the more favorably clients and customers will view you. You’ll also want to make sure your business provides valuable and helpful content. Put out helpful content and make an effort to help your local community. The more good deeds you do, the more your brand will be liked.
These are some of the best ways to boost your company’s likeability. It does take a lot of effort, but the rewards are definitely worthwhile. The more likeable you are, the more likely clients and customers and potential clients and customers will be to trust and buy from you. Even the most persuasive marketing techniques will fail if your brand isn’t liked or viewed in a positive manner.
If you need some support and would like to talk through how to increase your likeability factor, click here to book a pick your brain session with Gwendolyn and spend 60 minutes flushing out what that looks like for you and your brand.