As 2019 comes to a close, many business owners are interested in optimizing the daily operations of their online business for the upcoming new year. If this is your objective, it's important to note that administrative housekeeping is an important component of the business maintenance process. If you're looking for strategies that can help you perform important administrative housekeeping work for your online business, here are four techniques to help you jumpstart the process:
1. Update Your Content Many online marketers have said, "Content is king." This statement is accurate insomuch as your web articles and/or blog posts are one of the primary forms of media that visitors and guests will examine to learn more about your brand. Since this is the case, it's critically important that you update your content so that it remains as contemporary and cutting-edge as possible. One thing you'll want to carefully examine during this process are the keywords being used in your content. Are they up to date? More specifically, have you done up-to-the-minute keyword analysis research to ensure that these are the keywords being used to find brands that offer services and products like yours? If not, it's time for you to update your content.
2. Archive, Archive, Archive There's nothing wrong with being a pack rat. In fact, our pack rat proclivities are the reason that archiving options are available. If you currently have a number of documents, images and/or other forms of web media that aren't actively being used on/in your website or online collaboration area, it's time for you to archive them.
3. Check All Contact Information This is a very important and let's even say vital step in the administrative housekeeping process. Typically, you or your VA should update the email address, phone number and/or physical address of your business on all appropriate platforms, the contact information for your clients, subcontractors, and vendors. This is important as wrong and/or outdated information can cause a lot of unwanted issues in your business if you are trying to send information, products, or gifts to clients, customers or someone on your team. To avoid the confusion and frustration that can result from inaccurate contact information, make a point to communicate with your team, current clients and customers, and prospective leads regularly and make all the necessary updates needed in all the appropriate places. 4. Update Your E-Newsletter Subscriber List Typically, people will regularly subscribe and unsubscribe to e-newsletter lists. Since this is the case, it's important that you're regularly updating the list so you aren't offending people who don't want to receive information or leaving out people who do. If you have an automated system to complete these steps for you, that's wonderful. However, it's still a good idea to go in and look at the work being performed on your behalf. This is helpful for numerous reasons, including the fact that it gives you the opportunity to gauge the efficacy of your marketing campaign. Conclusion If you're ready to take your online business from pretty good to simply amazing in 2020, it's important to remember that doing administrative housekeeping is an excellent place to start. By utilizing some or all of the housekeeping techniques listed above, you'll likely find that your daily operations run more smoothly than ever!
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