Part of your goal is to raise awareness and visibility for what you do right? A blog is a wonderful tool for any small business or influencer. Yet it is only powerful and purposeful if it is updated on a regular basis and carefully positioned in relation to the business owner's growth philosophy.
A blog may be seen as a way of communicating with clients and prospects, something that a typically static website is not easily able to do. A website, after all, represents something like a snapshot in time whereas the blog, if properly maintained, is able to keep up with the times and helps to prove that the business is "on top of" all new developments.
So how can a small business owner or influencer use a blog successfully?
1. Blog Research
A marvelous way to use a blog is to ensure that whenever a news story breaks that's pertinent to your particular niche, you can take a position on that story, with potentially positive benefit to clients or prospects. This requires the business to keep a finger on the pulse of what’s happening in the industry and can be a time-consuming project. The virtual assistant, on the other hand, is ideally placed to look for potentially powerful breaking news stories in a variety of different source locations.
2. Formatted and Tagging
A blog post should never be too cumbersome, tedious or difficult to read. It should be formatted in such a way that it is easy to consume, quick to interpret and also of benefit in terms of search engine optimization. The virtual assistant can help with formatting blog posts correctly and tagging the post with the correct keywords in favor of SEO.
3. Block Imagery
A webpage that has no graphics whatsoever is likely to turn off a visitor. It has been proven time and again that purposeful imagery can focus the attention of a potential reader and is more likely to get them to read the associated content. The virtual assistant can locate appropriate imagery for each and every blog post and can ensure that it is inserted correctly as part of the configuration of the page.
4. Blog Commenting
Part of the power associated with blogs is the fact that dynamic, two-way, commenting can help to attract further interaction and is likely to attract more visitors. A virtual assistant can serve as your commentator so that whenever somebody comments on a blog post a reply can be generated. The virtual assistant is aware that the entire purpose of maintaining a proactive blog is to ensure that dynamic commenting activity is encouraged. Likewise, the VA can help to ensure that spam commenting is not accepted or erased when it appears. Keeping up with commenting can by itself be quite a challenging task.
Is updating your blog consuming too much of your time? Have you been ignoring the comments on your blog because you just don’t have the the time to keep up with it all? Or maybe you haven’t even bothered to add new blog posts because you don’t have time to write because you are too consumed with all the other admin tasks. Click here to book your free discovery call and see how our team can help you reach your goals faster, quicker, sooner.